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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
I honestly don’t know how I would do my job effectively without PiinPoint."
Jessica McCabe, M.Ed.
Retail Analyst
Customized services to take your Real Estate to the next level
We work with you to identify the tool set you need to build a real estate strategy and roadmap for network optimization through custom designed forecasting, cannibalization and simulation tools.
PiinPoint’s machine-learning approach to building sales prediction models, provides the user with a deep understanding of dynamics of the local market including potential store characteristics, the immediate market profile, the surrounding market profiles, the competition density and proximity to related retail.
Our model provides:
The sales prediction model goes beyond the point of view of the Marketmatch Analysis to be able to accurately give detailed predictions on potential performance of new locations.
Cannibalization predictions are combined with the sales forecasts to provide a full picture of the results (or net impact) of opening a location based on the parameters defining the surrounding market.
Our models provide:
Leveraging the core Sales Prediction and Cannibalization Prediction models, the user can:
The PiinPoint team works closely with the client to build in business rules unique to the business to ensure that “real-world” constraints are imposed and the outcomes are relevant.
A Network Optimization solution provides a guiding set of locations that are theoretically optimal for the markets of interest.
Our model provides:
Ultimately our Network Optimization solution drives discussions about longer term real estate roadmaps.