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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
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I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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Location Intelligence

Predictive Analytics to Optimize Retail Network Performance

We take a partnership approach to Location Intelligence. Our team of data scientists and site selection experts work collaboratively alongside you to provide insights and data that enable confident decision making. 

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location intelligence

Location Intelligence Powered by AI & Machine Learning

PiinPoint’s Explore platform provides an easy to use interface for your analytics and data to increase your location success. We use machine learning to provide deep insights into markets across North America and Australia.

Data You Can Trust

PiinPoint provides access to 4.2 billion data points that are updated weekly in one platform. We have partnered with the industry’s leading data providers to provide up-to-date and comprehensive insights including:

Demographics

Geosocial Data

Anchors and Co-tenants

Competition

Mobile Location Data

Traffic Patterns

Zoning and Development Data

Leverage Your Data

We work with our clients to create custom models that are tailored to meet their unique business problems. By combining your internal data with our datasets, AI and machine learning technology, we can help you forecast sales, understand how changes will affect your network, simulate relocations or closures, and roadmap a strategy for growth.

Leverage your data to predict sales
Marketmatch location scorecard displaying the site criteria results such as "population age of 45" around the location.

De-Risk your Real Estate Investments through Data-Driven Site Selection

Marketmatch uses powerful, statistical models to uncover the key attributes driving your store performance, and a detailed roadmap to plan your future network strategy.

Learn More About Marketmatch

Site Validation

Looking to validate a potential location or understand the unique characteristics of an existing site? PiinPoint can help you test your assumptions, pull trends across different sites, monitor changes, and understand how well the consumers that dwell there fit your unique requirements.

Site Reports

Customer Profile

Competitor Profile

Sales Forecasting

Cannibalization Reporting

PiinPoint Explore

Site Report

Get to know the area around your existing, potential, or competitor locations. PiinPoint gives you access to demographic data, pedestrian and vehicular traffic counts, and identifies nearby competitors and points of interest for any trade area.

Explore demographic characteristics of your Customer Profile.

PiinPoint goes beyond demographics to create a detailed profile of your target customers, by identifying what factors contribute to the success of your top-performing stores, and helping you understand who your customers are, where they come from, and what influences them.

Explore competitive insights to contribute to your Location Profile.

Find out what impact competition and points of interest have on store success, and how store performance will be affected by their presence in the market. 

View predicted sales and maturity ramp up at any location.

Query any location to quickly identify how well a location will do in sales, allowing you to identify the locations that hold the highest sales potential and reject those in your real estate pipeline that don’t.

Understand how changes to the network may impact existing stores.

PiinPoint’s Impact Analysis helps you understand the ripple effects caused by changes in your network, so you can answer questions like: Will opening a location here cannibalize sales from other locations? What happens if I close or relocate this location?

Discover, visualize, and interpret large amounts of data.

Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform, while also interacting with the analytical models developed for you by PiinPoint. 

Case Study

Location Intelligence Gives Growing Restaurateurs a Roadmap for Success

See PiinPoint in Action

Portfolio Growth

Approach growth with an informed strategy, using location intelligence to score location suitability, predict new store sales, assess cannibalization, and meet your site requirements. PiinPoint leverages AI and machine learning to predict new store sales.

Customer Profile

Competitor Profile

Trade Area Analysis

Sales Forecasting

Cannibalization Reporting

PiinPoint Explore

Explore demographic characteristics of your Customer Profile.

PiinPoint goes beyond demographics to create a detailed profile of your target customers, by identifying what factors contribute to the success of your top-performing stores, and helping you understand who your customers are, where they come from, and what influences them.

Explore competitive insights to contribute to your Location Profile.

Find out what impact competition and points of interest have on store success, and how store performance will be affected by their presence in the market. 

Trade Area Analysis

Determine a store’s capture rate by exploring where your customers live, work, and go before and after visiting a location using mobile location data.

View predicted sales and maturity ramp up at any location.

Query any location to quickly identify how well a location will do in sales, allowing you to identify the locations that hold the highest sales potential and reject those in your real estate pipeline that don’t.

Understand how changes to the network may impact existing stores.

PiinPoint’s Impact Analysis helps you understand the ripple effects caused by changes in your network, so you can answer questions like: Will opening a location here cannibalize sales from other locations? What happens if I close or relocate this location?

Discover, visualize, and interpret large amounts of data.

Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform, while also interacting with the analytical models developed for you by PiinPoint. 

Customer Insights

Get to know your customers beyond their demographics. PiinPoint combines your customer data with mobile location data to learn who your customers are, where they come from, how you can reach them, and what is important to them.

Customer Profile

Trade Area Analysis

Location Scorecard

Site Reports

PiinPoint Explore

Explore demographic characteristics of your Customer Profile.

PiinPoint goes beyond demographics to create a detailed profile of your target customers, by identifying what factors contribute to the success of your top-performing stores, and helping you understand who your customer are, where they come from, and what influences them.

Trade Area Analysis

Determine a store’s capture rate by exploring where your customers live, work, and go before and after visiting a location using mobile location data.

Location Scorecard

PiinPoint creates a detailed location scorecard, helping you prioritize, plan, and optimize your growth.

Bring together vast amounts of data into intuitive reports for any location.

Get to know the area around your existing, potential, or competitor locations. PiinPoint gives you access to demographic data, pedestrian and vehicular traffic counts, and identifies nearby competitors and points of interest for any trade area.

Discover, visualize, and interpret large amounts of data.

Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform, while also interacting with the analytical models developed for you by PiinPoint. 

Market Suitability

PiinPoint’s team will work with you to combine your customer and sales data with PiinPoint’s Location Intelligence to better understand what factors influence your store’s success, and identify suitable growth opportunities.

Network Audit

Customer Profile

Competitor Profile

Trade Area Analysis

Location Scorecard

PiinPoint Explore

Understand what factors contribute to your success and in-depth stats across your entire portfolio.

Partner with PiinPoint to identify what factors contribute to the success of your top-performing stores, and what is missing from your lower-performing locations.

Explore demographic characteristics of your Customer Profile.

PiinPoint goes beyond demographics to create a detailed profile of your target customers, by identifying what factors contribute to the success of your top-performing stores, and helping you understand who they are, where they come from, and what influences them.

Explore competitive insights to contribute to your Location Profile.

Find out what impact competition and points of interest have on store success, and how store performance will be affected by their presence in the market. 

Trade Area Analysis

Determine a store’s capture rate by exploring where your customers live, work, and go before and after visiting a location using mobile location data.

Location Scorecard

PiinPoint creates a detailed location scorecard, helping you prioritize, plan, and optimize your growth.

Discover, visualize, and interpret large amounts of data.

Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform, while also interacting with the analytical models developed for you by PiinPoint. 

Network Optimization

PiinPoint's Location Intelligence also includes optimizing your portfolio, helping you understand how many locations a market can support, where the market is oversaturated, and how many opportunities exist for your brand.

Customer Profile

Competitor Profile

Trade Area Analysis

Network Optimization

Location Scorecard

PiinPoint Explore

Explore demographic characteristics of your Customer Profile.

PiinPoint goes beyond demographics to create a detailed profile of your target customers, by identifying what factors contribute to the success of your top-performing stores, and helping you understand who your customers are, where they come from, and what influences them.

Explore competitive insights to contribute to your Location Profile.

Find out what impact competition and points of interest have on store success, and how store performance will be affected by their presence in the market. 

Trade Area Analysis

Determine a store’s capture rate by exploring where your customers live, work, and go before and after visiting a location using mobile location data.

Location Scorecard

Understand how many locations a given market can support, the optimal places for them to be located, and why.

Location Scorecard

PiinPoint creates a detailed location scorecard, helping you prioritize, plan, and optimize your growth.

Discover, visualize, and interpret large amounts of data.

Visualize, compare, and report on a myriad of raw datasets using an easy-to-use mapping platform, while also interacting with the analytical models developed for you by PiinPoint. 

Partner with PiinPoint

PiinPoint has partnered with hundreds of companies, using location intelligence to solve their business challenges. We’d love a chance to learn more about the challenges your business is facing and explore how we can help you solve those challenges.

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