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"PiinPoint has become an integral part of my role as Retail Analyst at Cushman & Wakefield Waterloo Region. The platform allows me to put together professional looking reports and provide clients with the insights they need to make real estate decisions.
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I honestly don’t know how I would do my job effectively without PiinPoint."

Jessica McCabe, M.Ed.
Retail Analyst

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CompareStarter PlanSMART ReportsMarketmatchEnterprise

Marketmatch
‍
De-Risk your Real Estate Investments through Data-Driven Site Selection

Marketmatch points plotted on a map

Uncover the key attributes of your trade area that drive store performance, and generate a Marketmatch score that allows you to quickly evaluate sites.

Blue Location Marker

Predict the success of any location based on your site criteria

Red Location Marker

De-risk the broker bias & find out where you fit

Yellow Location Marker

Quickly evaluate new site opportunities and be first to market

Green Location Marker

Understand the market and invest in the right location

Marketmatch scorecard

Marketmatch

Get the full picture of your customers, learn demographic, socioeconomic, geographic and community factors that influence the success of your stores. PiinPoint’s implementation and data science team uncovers the facts and using the marketmatch methodology creates a scorecard which allows you to quickly determine if a store is worth investing in. With this information you can: action sites, create reports to share with stakeholders, and make a roadmap for success.

PiinPoint works with your company to ensure our scientific framework is artfully combined with your in house expertise to fit your brand context and strategy.

How Marketmatch Works

Magnified locations

Identifying and grouping current store locations based off their performance

Bar graph

Conducting Trade Area Analysis to understand customer reach

Pie graph

Statistical Approach to determine your customer and market profile

Score indicator

Launching your personalized Marketmatch Scorecard to calculate site suitability

Benchmark Perimeters

Determine Where Your Business Will be Successful

Our modeling algorithm utilizes thousands of variables to perform a Trade Area Analysis, Shopper Profiles Analysis and Retail Landscape Analysis  to determine the factors that statistically drive high performance within your network. Each location is rated out of 100 on how well they match your market needs, brand and customer base.

Marketmatch scorecardHow a location in scored

Marketmatch Scorecard

Decrease Time to Market Using an Automated Site Scorecard Built for You

Market exploration and planning can take days, hundreds of trade areas, and countless reports. With Marketmatch, identifying top performing candidates is easy and only takes a few minutes. Confidently present new sites or network changes to leadership with scientific insights.

Annual Model Recalibration

Stay Relevant in the Shifting Market

Ensures your predictive models are up to date with the most recent sales, trade areas, demographic and retail landscape data. Recalibration ensures that your models stay ahead of the curve as the market shifts.

Integrate with your Existing Site Selection Toolbox

Marketmatch results integrated into PiinPoint site reports.
Site Reports
Each trade area report gives you a deep dive into the area’s suitability, to add context to your scenario planning and prioritize market growth.
Keto Cafe trade areas shown on map in Austin, TX.
Trade Areas
Marketmatch scientifically defines your trade areas by Urbanicity, which you can then integrate into Explore to support market planning that won’t cannibalize existing stores.
Customer Insights
Leverage loyalty or customer data for your Marketmatch roadmap, in addition to observing customer trade area capture rates on the map.
Read the eBook

Our Methodology: Keto Cafe Case Study

How does PiinPoint help growing restaurateurs better understand their network’s performance? By looking at a sample concept, Keto Cafe, we dig deep into the methodology used in our Marketmatch offering, and the insights it provides to our clients.

Download the Case Study
geosocial community

What's your Marketmatch score?

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