After achieving incredible success early-on, Splash and Dash Groomerie & Boutique was faced with the problem of choosing where to expand their growing franchise. PiinPoint has given them the ability to zero in on home-run locations with data that only their biggest competitors have access to.
"Regardless of where you are in your site selection process, you should give PiinPoint a try for at least six months."
Dan Barton, President of Splash and Dash Groomerie & Boutique
Licensors had little knowledge of local demographics
Splash and Dash licensors were selecting locations without having an intimate knowledge of the local market, resulting in unsuccessful locations with low visibility. On top of that, moving to a franchise model required the head office to be deeply involved in site selection decisions.
The PiinPoint Solution:
Using PiinPoint, Splash and Dash's head office was able to quickly discovers highly suitable locations for expansion using drive-time heat maps and demographic summaries. They were also able to cluster complementary brands that were popular among their target audience to highlight areas with high sales potential.
New locations needed to be within a reasonable commute for franchisees
After identifying optimal areas using demographic analysis and mapping complementary brands, Splash and Dash's head office needed to filter them based on commute time for franchisees.
The PiinPoint Solution:
Using PiinPoint's drive-time heatmaps, Splash and Dash's head office was able to plot out drive-times from their franchisee's houses and identify which suitable markets fell within the drive-time. These crucial insights gave Splash and Dash the confidence they needed to open up 11 more locations in 2015.
About Splash and Dash Groomerie & Boutique
Splash and Dash Dogs brings the selection, technology, and knowledge you would expect from a large pet store and combines it with the passion, pride and love for pets you want from a small dog grooming business. Their unique membership model has earned them a space on Inc.'s top 500 Fastest Growing Companies for the second year in a row.
Website: splashanddashfordogs.com
