Growth-focused Mediterranean fast-casual brand, Osmow’s, partners with PiinPoint to fuel expansion.
For the last two decades, Osmow’s has steadily developed a nationwide reputation for flavourful and healthy mediterranean food across Canada. With a mission to satisfy the cravings of their customers with rich and modern mediterranean cuisine, they continue to set their eyes on safely opening in new markets across the country, despite continued uncertainty from pandemic lifestyles and behaviours.
A key lever to Osmow’s continued growth of their Canadian footprint is a successful franchise development program. Their Real Estate team identified the potential to add a new level of sophistication to their planning by using dynamic data and analytics in PiinPoint. These tools further solidify the process and strategy of an already successful development program.
“As we continue our expansion, we see value in onboarding the PiinPoint tool to allow us to take a deeper dive into unchartered territory. This will ultimately give us a strong understanding of markets in which we can potentially expand,” explains CEO Ben Osmow.
Since opening its doors in 2001, Osmow’s has grown to over 100 locations across Canada - and franchising efforts continue. As a result of a successful business model, many franchisees own more than one location and benefit from the dedication and passionate work of the team at Osmow’s corporate headquarters.
“We’re honoured to be supporting Osmow’s in their growth journey,” says PiinPoint’s CEO Jim Robeson. “Since the early days at PiinPoint, our goal has been to help businesses of all shapes and sizes to be confident in their location strategy. We love the Osmow’s story and can’t wait to see their continued success.”
With additional expansion plans for the coming year, PiinPoint’s tool will be supporting the Osmow’s team by enabling them to dig into their key factors for market performance, monitor their store sales through online and offline channels, validate new locations, pull insights and research for tailored marketing in each market, and realize their optimal network of locations.
ABOUT PIINPOINT
At PiinPoint, our vision is to build thriving retail economies. Our mission is to enable our users to solve complex problems, with insights that will strengthen their organization and the communities they serve. We do this because we believe that businesses bring communities together. Everyone deserves to have access to products and services they need or enjoy. Our platform and analytics give businesses the confidence they need to take the risk to support and grow their business, regardless of what challenges and changes they face, allowing them to focus on doing what they do best.
ABOUT OSMOW’S
Osmow’s is a family owned and operated Mediterranean fast casual restaurant chain that puts innovation and quality at the forefront of their menu and franchise support systems. The company gives back through a partnership with Help Heal Humanity, providing hot meals to Toronto’s homeless community. Learn more about Osmow's at www.mrosmow.com.
